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Brand morals

I like the concept of a brand. With a brand, you kind of know where you are and what to expect. I know what a Starbucks coffee will taste like before I order it and I know roughly how any … Read More

IT really can be hard

People say you can’t stand in the way of progress. I wouldn’t dream of doing so, but it would be nice if once in a while it slowed down and let me catch up. I don’t consider myself old but … Read More

Devil in the detail

One thing that can separate the great from the good is attention to detail. Take Formula 1. Having won a race, Michael Schumacher would often leap from his car and check out the tyres on his competitors cars, or sneak … Read More

What do I do ?

It always causes me to pause when anyone asks “what do you do for a living?”  Ask my son and he will tell you ”daddy is a builder!” But that’s more down to the fact that I’m forever fixing parts of our … Read More